Digital design is like painting, except the paint never dries.


Hey guys! I hope you’re well and enjoyed the last post. This week post is another  short but sweet interview with  Roy Ikoroha.  Enjoy.

Tell us something about yourself & your brand?

I am Roy Ikoroha, a London Freelance Graphic Designer/Photographer and also the founder of unisex fashion brand ‘Labels Are Limitations’. I have always known I belonged to the creative field from an early age. My parents used to witness me constantly trying to build unique structures out of chunky lego pieces and also being graphically creative in my teen by putting together film covers both for homework and as a hobby! With a background in architecture (degree attained, part 1).
I realised that I loved graphic design and photography; as well as fashion – hence the journey to where I am to date. My brand idea was founded in 2011 via a random Facebook status; before subsequently being prototyped in 2012 and 2013.
In 2014, I took the brand official and have since been designing t-shirts for both male and female audiences; with many of the designs following the message: “do not pre-label someone before getting to know them as it can limit your wider perceptions of that person”. All clothing is designed and printed in the UK, and is of very high quality. I have always been of the understanding that if something is designed/created well – it will last you for many many years Daisy!

How would you describe your style?

Minimal with bursts of spontaneity. I am a fan of minimal style, with my favourite level of wear being smart casual.

What or who inspires or influences your style?

I list Oliver Proudlock, Roy Woods (who is associated with Drake etc), Sir Norman Foster, and Jonathan Daniel Pryce (aka GarconJon) as my inspiration/influences. My parents are my inspiration in a wider life perspective!

 Name somethings that you think everyman should have:

Manners, morals, and a good aftershave to hand.

 Do you have any hidden talents?

I am not too bad on the piano/keyboard although it has been a dozen plus years since I last played one. I am very good at Chess too, and a keen writer/poet.

Five things you can’t live without?

My immediate family, my iPhone/laptop, posting a gym selfie, my aftershave, and my glasses.

 If you could only eat one meal for the rest of your life, what would it be?

Lamb chops, with pasta and vegetables (a very basic meal – I should have said jerk chicken with jollof rice and fried dumplins 😉 LOL

Where do you see yourself in the next five years?

I would love to be even more established as a Freelance Graphic Designer/Photographer and I would love for Labels Are Limitations to be an even stronger brand and movement not just for my own benefit, but for the benefit of many people in the world today. I would like my brand to be in various retail outlets too…and me personally – it would be nice to have my own studio perhaps in northwest London or centrally (a man can dream right??).   

 Any advice for upcoming photographers, designers?

The early years and intermediate years are not easy! Get used to rejection too – unless you are extremely lucky, nothing will come easily! I am still learning more about my own craft every day and I have been in the game for years now as a late twenty-something creative. In your downtime, always try to hone your skills and, challenge yourself! I find myself on online tutorials forever trying to up my graphic design game as the world of design continues to evolve. Try if you can to offer something different to the rest of your peers as it is a very very competitive stratosphere!

Behind the scenes of Labels Are Limitations Factory. 

Roy’s Instagram: iamroyikoroha
Brand website: Labels Are Limitations


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